Challenge: Sales support for new products and the training of new salespeople rests entirely with the staff of Biogen Idec’s Training Logistics department. With Biogen Idec’s sales offices spread across the country, Training Logistics was finding it increasingly difficult to offer the quality of support that the company’s sales force needed. They had an in-house copy service, yet far too many “person hours” were still being spent on photocopying, collating, binding, packaging, storing, shipping and tracking all the packages. They realized that what they needed was not more hours in a day—but a better way to manage the existing hours.
Solution: After careful consideration of the team’s goals and needs, Ambit came up with a multilayered solution, beginning with an online ordering system. Biogen Idec training tools are now listed on a securely hosted Ambit Web Portal that allows the Training Logistics team, as well as those requesting materials, to see exactly what is being ordered. Once an order is placed, the Ambit team prints, produces, packages and ships it out, relieving the Biogen Idec team of this time-consuming responsibility.
Results: Thanks to the technology and ingenuity of Ambit Clinical Printing, Biogen Idec’s Training Logistics department has become a much more efficient and effective team. The streamlined, print-on demand ordering system has relieved them of an unnecessary time-consuming process. Ambit’s ability to thoroughly grasp the business task at hand, to think creatively, and to find smart, simple ways to make improvements -- and the technology to back it up -- impressed Biogen and they have remained a long term client.
