Challenge: MIT’s Broad Institute came to the Ambit design team because they wanted to make sure their poster stood out among the many events being advertised across campus. The design constraints included a poster format that could lend itself to several sizes and proportions and to stay within their computational biology theme.
Solution: The design team chose a modern, contemporary look to captivate viewers and get them excited about this event. Versatility is an important attribute when it comes to design, so Ambit made sure to provide several options to choose from. After a few rounds of revisions, an outstanding poster design was finalized.
Results: The eye-catching work of Ambit’s design team really made an impact and the event was well attended and well received. Broad has since returned to Ambit for their 4th Annual Distinguished Lecture Series poster and it is currently a work in progress.
